UGM's Student Magazine

Category: Marketing

Platforms and Apps for Social Media Influencers to Use to Get Ahead of the Herd

Being a social media influencer is a competitive industry. Everyone wants to get ahead and stay ahead, with more wannabes popping up every day. While it is supremely rare for those to get ahead without any help, it does happen occasionally and usually because they have very unique content or content that is largely accepted by many. Certain niches and aesthetics are just much more popular than the rest. 

Marketing Agencies

The number one factor that plays into helping any social media influencer get off the ground is their numbers and there are plenty of social media service agencies such as Famoid that can help give you a boost in the right direction. Buying followers are no longer a taboo topic as even celebrities need help in boosting their numbers and sometimes purchase some followers for a breakthrough or just for bragging rights. According to reports, Kim Kardasian and Rihanna are amongst those who chose to purchase followers. Even the president of the United States have been accused of having 15million fake follows. While you might still get judged for buying followers, it is a tool that almost everyone uses, the key is not to get caught using it. 

Feed Planning App

Grid presentation is very important when it comes to Instagram. Much like first impressions, it gives potential followers a highlight on what your feed is all about. If you have a mix or low quality shots and high quality ones, chances are you will turn away a majority of potential followers. Feeds which are highly curated with attention to theme, tones and subject will attract more followers. However, don’t copy what others are doing as it will only make your feed look like a duplicate. You need to find your style and make your feed stand out in order for this method to work. 

Scheduled Posts App

Facebook has the feature to schedule your posts, but Instagram lacks that feature, unfortunately. Whilst there is a “save draft” option on Instagram, there is no real way for an automation for posting but there are software that you can find online that is not only able to help you with your feed planning, but can also help you schedule your social media posts down to your stories on Instagram. Posting time is very important and sometimes you are unable to keep track or post when you mean to, so that’s when it is time to invest in a scheduling application that will take that one thing off your mind.

Hashtagger Websites

Lastly, the revolution of the century is the hashtag. It helps collect relevant posts together while allowing people to search for the tags that matter to them. For instance, you will be able to reach a larger and more relevant demographic when you use the right hashtag. It was created to help bring communities together and for people to find other like minded groups or individuals. Today, it is a tool that helps you get better coverage and exposure.

Start A Career In Digital Marketing After Uni

Every day our modern world becomes more and more digital. Thus, almost every person is talking about digital marketing and the way it is changing our reality. This industry is rapidly growing and offering many well-paid career options for recent graduates. If you are searching for a fruitful career ahead of you, joining the world of digital marketing can be a smart choice. You can even start your digital career for free. 

There is no need to enter a university again, you can join various online courses and obtain a certificate online. Various online platforms can help you pursue this modern and rewarding career and make a marketing internship. Free classified websites are large portals where you can practice your skills and improve your digital knowledge. 

Why Digital Marketing Is So Popular?

According to a recent survey made by the Bureau of Labor Statistics, the number of marketing and advertising managers recruited globally until 2026 will grow by 10%. Over 150,000 specialists in digital marketing will be needed by 2020 due to the “digital skills gap.” This notion describes that there is a growing demand for such professionals, but there aren’t enough skilled digital marketers to land these positions.

As a result, this profession is very profitable and demanding, which presents a competitive benefit to those who have recently graduated and can’t find a decent first job. The relevant skills can be easily obtained via special online courses and platforms. This industry is really fruitful and offers great advantages to newcomers.

Develop Your Skills

Although new knowledge is essential to enter the world of digital marketing, there are still many useful skills you’ve learned from the university which can help you start a new career. Technical skills are very important for becoming a successful marketer.

You should be a tech-savvy person – it is a must! However, having great personal traits such as multitasking, hard-working and adaptable is also necessary. You should be a constant learner and be willing to acquire new knowledge and even change your working structures.

What Kind of Professional Can I Become?

This career is very successful and rewarding. As we’ve mentioned above, there is a growing demand for these specialists in many countries. You need to be self-motivated, creative and willing to build great relationships with your clients in order to find a well-paid position.

This modern career offers so many opportunities – one can become a search expert, creative technologist, social media marketer, brand manager, or a specialist in big data and mobile marketing. The options are endless and each person can find a career to suit their needs and skills. 

The Advantages of Having a Career in Digital Marketing

  • Free kickstart – this is one of the main benefits of this career. It doesn’t require you to get a special degree in order to land your first job in digital marketing. Even online courses and certifications will help you start a successful career. For instance, Google Analytics offers Analytics Certification, Google Academy of Ads offers Adwords Certification, Microsoft offer Bing Ads Accredited Professional Certification, etc. Select one of the top-notch websites providing such courses and get your certificate online.
  • Well-paid position – the demand for such specialists is so high these days, that there isn’t enough supply. Don’t hesitate to join this fast-growing career and enjoy its rewarding prospects and attractive job opportunities. Being a constant learner and improving relevant skills can help to be in trend and climb up the digital career ladder.
  • Promising career – almost every business is becoming digital, so digital marketing industry is evolving at a fast pace. More and more companies are looking for experts who can help their businesses enter the digital world through social media channels and reach more potential clients.

Use these tips to enter the world of digital marketing and start a fruitful career full of new opportunities and self-development.

Disney Poised To Dominate Home Entertainment With November Release Of Streaming Platform Disney+

It goes without saying that modern consumers are more reliant on entertainment options than ever. We have grown so comfortable, so familiar, with these creations, that we are even reliant on them now. We love to be entertained, and we crave constant original and reimagined content all the time. From the traditional cinemas, to an at-home cinema streaming service, and everywhere in between, film and entertainment have never been so monumental. For years now, at-home, on-demand entertainment has been dominated by home entertainment empires Foxtel and Netflix. Until now, that is. 

Leading film empire takes on home entertainment

Film and entertainment powerhouse Disney is set to release its very own exclusive streaming service, aptly called Disney+. The upcoming global release of the platform will signal Disney’s long-anticipated move into home entertainment. It will also likely signal an incredible takeover that will see Disney dominate not only the box office with its new releases, but on-demand home entertainment with its beloved (and ever-expanding) catalogue of classics. Already tipped to be a leader in home entertainment by the end of 2020 – just next year, if you can believe it – Disney+ is the talk of the town as the world waits with eager anticipation for its release in just under two months.

Why Disney+ is a force to be reckoned with, even now

From the movies now showing in the cinema, to the classics you love to re-watch time and again, all these will be made available on Disney’s upcoming streaming platform, Disney+. Over the years, Disney has acquired or partnered with many of the other leading entertainment empires (Pixar, Lucas Films, Marvel, National Geographic, etc). All the content from these empires, as well as Disney originals, will be made available on Disney+. That makes it a powerful entity, even before its original release. But can Netflix, Foxtel, etc survive and compete?

What the release of Disney+ means for other at-home entertainment companies

While Netflix and Foxtel have long dominated the home entertainment sector of the industry, it is likely that Disney’s highly anticipated and highly publicised move into home entertainment is going to shake the foundations to their core, even taking over as the leading at-home entertainment streaming service. Why? It all comes down to reputation and the ongoing domination of an industry that the world has become reliant on. Disney has long dominated the box office, and it is easy to see why. 

With creative originals and magical reimaginings under its belt, in addition to a steady but rising takeover of many of the film and entertainment industry’s most successful entertainment studios, Disney is the most successful film and entertainment empire in the world. The decision to move into on-demand home entertainment just provides Disney with another opportunity to continue its expansive and ongoing growth of value, as well as the domination of a film and entertainment industry that is exceedingly moving towards home entertainment and away from traditional cinema experiences.

3 digital marketing musts for a successful social media strategy

Digital marketing is breaking the industry norm for how we communicate with consumers. As consumers change they way they interact with brands, the companies who own those brand must also alter their communication channels to get a better audience understanding and communication. Social media is not going anywhere. Instead of staying in the good old days of print and broadcast advertising, companies will have to make the shift to digital if they want to be recognizable and credible to consumers.

Budget for Social

Most people think that viral content is just done with witty messages and the right meme. It’s not that the mentioned scenario is impossible, it’s just that is an unlikely happening. Promoted and boosted posts see the most success when strategizing and sending messages to consumers. Some reluctant companies aren’t wanting to pay for social media as much as they don’t want to hire a digital marketing team to enhance their business. Social media is no longer just about name recognition in the industry. Social media is a business. It is now more than ever an advertising business. Consumers are not going to pay for social media, so they will have to keep seeing advertisements. Social media companies make their money by advertisers paying them.

Do your research

A social media campaign strategy without research is just mindless posts. You truly have to understand your audience. Digital marketing firms specialize in reviewing data analytics and determining the best plan of action for a social media plan. When it comes to social media plans for companies, it is best to leave it in the hands of an expert. They will be the ones to generate the best traffic that will ultimately lead to sales. Marketing campaigns normally start with extensive research that leads to authoring a strategic campaign book. Industry experts are highly skilled in marketing research that can help provide a detailed understanding of marketing expectations and goals.


A social media plan is pointless if a company has a poor SEO (search engine optimization) strategy. Those will skills in SEO services can help provide insight in how to better a company’s overall marketing strategy. If no one can actually find the company, then doing a social media plan will not be as effective. When it comes to search engines, typing in keywords associated with the company’s brand can give a better understanding of how well the SEO strategy is currently working. A social media strategy is put in place as a complement to the SEO strategy. Impressive organic and promoted social media postings and messages can strengthen SEO results. A company’s website will also be a large stakeholder in the overall SEO strategy, from its content to the design of the website – making it important to hire a web designer so the interface and aesthetics are on point. The written content housed within the site itself should have keywords associated with the brand that people would search to find the company. The name of the site should be the same of the social media account usernames to ensure effective searches.

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