UGM's Student Magazine

Start A Career In Digital Marketing After Uni

Every day our modern world becomes more and more digital. Thus, almost every person is talking about digital marketing and the way it is changing our reality. This industry is rapidly growing and offering many well-paid career options for recent graduates. If you are searching for a fruitful career ahead of you, joining the world of digital marketing can be a smart choice. You can even start your digital career for free. 

There is no need to enter a university again, you can join various online courses and obtain a certificate online. Various online platforms can help you pursue this modern and rewarding career and make a marketing internship. Free classified websites are large portals where you can practice your skills and improve your digital knowledge. 

Why Digital Marketing Is So Popular?

According to a recent survey made by the Bureau of Labor Statistics, the number of marketing and advertising managers recruited globally until 2026 will grow by 10%. Over 150,000 specialists in digital marketing will be needed by 2020 due to the “digital skills gap.” This notion describes that there is a growing demand for such professionals, but there aren’t enough skilled digital marketers to land these positions.

As a result, this profession is very profitable and demanding, which presents a competitive benefit to those who have recently graduated and can’t find a decent first job. The relevant skills can be easily obtained via special online courses and platforms. This industry is really fruitful and offers great advantages to newcomers.

Develop Your Skills

Although new knowledge is essential to enter the world of digital marketing, there are still many useful skills you’ve learned from the university which can help you start a new career. Technical skills are very important for becoming a successful marketer.

You should be a tech-savvy person – it is a must! However, having great personal traits such as multitasking, hard-working and adaptable is also necessary. You should be a constant learner and be willing to acquire new knowledge and even change your working structures.

What Kind of Professional Can I Become?

This career is very successful and rewarding. As we’ve mentioned above, there is a growing demand for these specialists in many countries. You need to be self-motivated, creative and willing to build great relationships with your clients in order to find a well-paid position.

This modern career offers so many opportunities – one can become a search expert, creative technologist, social media marketer, brand manager, or a specialist in big data and mobile marketing. The options are endless and each person can find a career to suit their needs and skills. 

The Advantages of Having a Career in Digital Marketing

  • Free kickstart – this is one of the main benefits of this career. It doesn’t require you to get a special degree in order to land your first job in digital marketing. Even online courses and certifications will help you start a successful career. For instance, Google Analytics offers Analytics Certification, Google Academy of Ads offers Adwords Certification, Microsoft offer Bing Ads Accredited Professional Certification, etc. Select one of the top-notch websites providing such courses and get your certificate online.
  • Well-paid position – the demand for such specialists is so high these days, that there isn’t enough supply. Don’t hesitate to join this fast-growing career and enjoy its rewarding prospects and attractive job opportunities. Being a constant learner and improving relevant skills can help to be in trend and climb up the digital career ladder.
  • Promising career – almost every business is becoming digital, so digital marketing industry is evolving at a fast pace. More and more companies are looking for experts who can help their businesses enter the digital world through social media channels and reach more potential clients.

Use these tips to enter the world of digital marketing and start a fruitful career full of new opportunities and self-development.

Understanding How To Effectively Manage Classroom Behaviors

Pursuing any type of education can be a challenge. For teachers, it can be an even bigger challenge as they are the ones providing the education. Classroom management skills are taught to education students, but it is something that is cultivated by spending days in a classroom in front of students facilitating discussions. Many teachers will claim they like teaching a certain age group and that they cannot seem to click with the other age groups. For some educators, teaching kids is out of the question so they go on to teach college. Teaching is about caring and being passionate about the work one does. They must care for the students while also having a burning passion for educating others. Most teachers hopes and goals are that they have inspired their students so much that they will go onto a college or university to learn a profession skill like JC economics tuition or attend a technical school to learn a trade.

Aside from actually teaching, effective classroom management is something that can really help a positive learning environment. When a classroom runs smoothly, there is more time for learning and teaching. However, when students are chatty and out of control, the classroom quickly becomes chaotic and loses the sense of learning and becomes overwhelmed with negative behaviors. Learning how to discipline students without emotion can be a difficult notion to understand for new teachers. Discipline is effective communication before instruction and should never be emotion or use emotional appeals. Discipline essentially states the positive or negative reinforcements students will receive for unacceptable behavior. Students should first be disciplined before instruction. This simply means that teachers should first lay out what is expected of student behavior before the lesson starts. If teachers wait to discipline after instruction, it disrupts classroom learning and can have potentially negative outcomes. Stating expected behaviors before teaching will allow students to understand how they should act in the classroom while understand the consequences of their actions. For example, teachers should start each class by restating what appropriate classroom behavior is. They might have students raise their hand to explain to the teacher what is expected of them. If any information is missed, the teacher may remind the students what he or she expects from them throughout the class. 

Students thrive on routines with boundaries. Essentially, all students need rules. Without rules, students do not have limitations to their behavior. Students should be limitless in their creativity in learning, but should not be allowed to behave in any manner in a classroom. Problem students who act out in class often begin to disrupt the learning of other students in the room. This is not fair to the students who are behaving themselves and want to learn. For this reason, it is imperative that teachers quickly handle a problem student and get back to teaching the lesson. By using emotion to discipline, a problem student will learn how to play on the emotions of a teacher and try to get his or her way. That is why utilizing logical ways of effectively communicating discipline is in every teacher’s best interest. 

More and more students take to international study

The education industry is one that is constantly churning. Year in and year out, students make their way through the academic experience with the ultimate goal to graduate and take their years of education with them into a chosen career path. Of course, higher education is not for everyone, and that is more than okay. But for those who do flourish and thrive, going on to further their academic success in higher education environments, there is an excitement in knowing that you are choosing the pathway that is right for you – even if it does mean more years of hard work than you perhaps initially anticipated.

However, it also offers up unique, once in a lifetime experiences. Think of studying abroad, for instance. While there has always been a steady percentage of students around the world who have taken on the challenge of international study, that number has become more than a niche respective in recent years, and more of a trending approach to study. While the appeal has always been there, it has become more and more popular all the time lately, but why exactly is that? What is the appeal in abroad study that is becoming more and more of a priority to students all over the world?

Abroad study becomes more popular

Every year, it seems that more and more students from all over the world are jumping at the chance to experience studying abroad. Part of it certainly comes from the rise of the internet and the awareness of just how much the world has to offer (i.e. wanderlust), but there is another very real part that ultimately emerges from the reality that, believe it or not, studying abroad  will lift you up in more ways than you might think possible at first. And it all starts with simply applying to study somewhere else in the world, through your university at home (or just in general as well).

Abroad study lifts your resume

One of the most obvious advantages to taking on study abroad is the experience itself, but it is also about the distinct edge that it gives you when you graduate and start applying for jobs in your field. Sure, a degree is great, but more and more, employers want to hire candidates who not only have the passion and the educational experience, but real life experience and a flare for different experiences. Having studied abroad shows that you are willing and able to embrace new and unconventional approaches and experiences, and it makes you memorable.

Abroad study teaches you in multiple ways

Without a doubt, one of the best, most unique things about studying abroad is all that it teaches you – both in and outside of the classroom. From researching and polishing professional essays overlooking the Tuscan countryside, to escaping on your weekends to explore the coastlines of Australia, and everywhere in between, you grow not only academically and intellectually when you travel abroad, but also personally in ways that you never expected.

Internet security is a massive risk in 2018

The internet has provided the world with an entirely revolutionary system. Nearly everything can be done over the internet these days, and so we are entrusting more and more of our time and information into the depths of the world-wide web. This trust is, for the most part, entirely warranted, but the internet is also privy to online attacks. Not unlike any other technological evolution, the internet has had to go through learning curves. Online threats present themselves in many different ways, whether it be hackers or cyber criminals, and hundreds of individuals in between. Internet security is a matter that must warrant the utmost attention and the strongest of defences, because the truth is that, as it currently stands, there are too many threats carving their way into what was always intended to be a user-friendly revolution.

Even a small weakness in internet security can be a possible gateway for a gaping hole in the system, and consequential attacks, to come into fruition. These attacks can be anything from cyberattacks intended to steal data and sensitive information, to attacks on the human spirit and body. When a network is digital and entirely limitless, an attack can come from literally anywhere, with any intention. It can sometimes be entirely difficult and sometimes even impossible to counter the attack before it strikes. As awful as cyberattacks are, personal data can nearly always be recovered. Credit information can be cancelled or changed. Cyberattacks can be traced and prosecuted more times than not. There are worse kinds of internet security attacks that are happening, and the effects of these next kinds are longer lasting, and more dangerous than some can possibly imagine. 

The facts are there. Internet security is getting worse. As the internet continues to evolve and expand, so does the nature and severity of the cyberattacks that take place on it. With so much potential risk in internet security, it pays to know the basics, especially when it comes to children’s access to the internet. Programs like a guide to children’s privacy online can help them to understand the gravity of the situation, and how they can best protect themselves online. Undoubtedly the most harrowing internet security risk is that of attacks of the human spirit and body. Online sex trafficking, for example, is a global epidemic and children are being sold into horrific realities every single day. Even with every authority on earth working on abolishing the monstrous trade, the attacks continue to happen, and it seems that the trade is actually growing rather than dissipating. Shocking and disturbing to the core, this blatant abuse of humanity’s generations is the worst reflection of what can happen when internet security is not as air tight as it could or should be.

Internet security is fickle thing. We can think that we are entirely, unanimously protected all we like, but the simple fact is that a system that is so global, that is entirely digital, will continue to have issues until stronger internet security measures are put in place. It is a scary reality, but it is one that is going to be here until we can enforce a more secure, protected one.

Disney Poised To Dominate Home Entertainment With November Release Of Streaming Platform Disney+

It goes without saying that modern consumers are more reliant on entertainment options than ever. We have grown so comfortable, so familiar, with these creations, that we are even reliant on them now. We love to be entertained, and we crave constant original and reimagined content all the time. From the traditional cinemas, to an at-home cinema streaming service, and everywhere in between, film and entertainment have never been so monumental. For years now, at-home, on-demand entertainment has been dominated by home entertainment empires Foxtel and Netflix. Until now, that is. 

Leading film empire takes on home entertainment

Film and entertainment powerhouse Disney is set to release its very own exclusive streaming service, aptly called Disney+. The upcoming global release of the platform will signal Disney’s long-anticipated move into home entertainment. It will also likely signal an incredible takeover that will see Disney dominate not only the box office with its new releases, but on-demand home entertainment with its beloved (and ever-expanding) catalogue of classics. Already tipped to be a leader in home entertainment by the end of 2020 – just next year, if you can believe it – Disney+ is the talk of the town as the world waits with eager anticipation for its release in just under two months.

Why Disney+ is a force to be reckoned with, even now

From the movies now showing in the cinema, to the classics you love to re-watch time and again, all these will be made available on Disney’s upcoming streaming platform, Disney+. Over the years, Disney has acquired or partnered with many of the other leading entertainment empires (Pixar, Lucas Films, Marvel, National Geographic, etc). All the content from these empires, as well as Disney originals, will be made available on Disney+. That makes it a powerful entity, even before its original release. But can Netflix, Foxtel, etc survive and compete?

What the release of Disney+ means for other at-home entertainment companies

While Netflix and Foxtel have long dominated the home entertainment sector of the industry, it is likely that Disney’s highly anticipated and highly publicised move into home entertainment is going to shake the foundations to their core, even taking over as the leading at-home entertainment streaming service. Why? It all comes down to reputation and the ongoing domination of an industry that the world has become reliant on. Disney has long dominated the box office, and it is easy to see why. 

With creative originals and magical reimaginings under its belt, in addition to a steady but rising takeover of many of the film and entertainment industry’s most successful entertainment studios, Disney is the most successful film and entertainment empire in the world. The decision to move into on-demand home entertainment just provides Disney with another opportunity to continue its expansive and ongoing growth of value, as well as the domination of a film and entertainment industry that is exceedingly moving towards home entertainment and away from traditional cinema experiences.

Online education spikes preparing modern students for remote workforce

Education is one of the most ancient sectors in all the world. It goes without saying that there have been many great evolutions in the industry, but we have never seen one that has had such a dramatic impact on the sector itself, as the one that we are currently witnessing the humble beginnings of, right now. Welcome to the revolutionary next level in education: online education. Online education has come at a time where traditional education methods and models were simply not having the same effect as they once did. The world has changed, and students have evolved along with it. Students today are fluent in digital devices and tech gadgets, and they expect them to be included as key components of every aspect of their lives – including (and especially) education.

From developing free GMAT practice tests online, to taking learning materials and assessment submissions digital, online learning is only just beginning to build its firm grasp on the academic world. The value in online education continues to inflate as every year passes us by, and the core reason for that is that students are finding that online education methods are more useful and influential to their learning process than strictly traditional education models. This is not to say that traditional education is going out of style, of course. All it means is that students today are responding better to educational methods when they introduce or at the very least include modern education studies in their approaches to learning.

Online education centers around bringing digital concepts to modern students, and strengthening education in the process. There are so many advantages and benefits to online education, but one of the most important is that it is rallying students up to face the workforce of the future. The remote workplace was a niche concept a few years ago, but it has since ballooned to become something extraordinary that is taking the world and turning it upside down. Essentially, a remote workplace is somewhere where employees can work from anywhere in the world, moving around freely at their will, so long as they have their devices to work from and a stable, speedy internet connection.

The link between online education and the remote workforce comes in when one considers the format that they are both presented in. Online education is designed to allow students the freedom to take control of their own academic journey, being wholly accountable for their own progression. Similarly, the remote workplace demands that employees are accountable for their own progress and keeping on top of their goals. Most importantly, while the remote workplace is still relatively small in comparison to the office-style job description, it is quickly gaining traction, becoming more popular by the day.

The remote workplace is more than likely going to balloon into the leading workforce faction of the future, and students who study via online learning put themselves in the prime position of being able to weld into that workforce freely and without too much readjustment. There is power in online education, and it is propelling students forward towards the future with ease and exceeding velocity. 

Bathroom design one of the most common home renovation processes

When it comes to taking on home renovation projects (or building one’s home from the ground up, for that matter), it is fair to say that there are a million and one options that one could seek out to bring the rooms in their space to life. While designing one’s dream home is exciting in itself, the area of the house that often draws the most attention is the bathroom. Designing a bathroom is exciting because it is such a unique space. Typically, bathrooms are areas in the home where every square inch of the room has a purpose, a trait that does not always hold true for larger, more interchangeable rooms within the room. Bathrooms are spaces that require a lot of additional behind-the-scenes work to perfect, but all that work is well and truly worth it, after the hard work is done and the space finally comes together.

The excitement of bathroom design is unique

Bathroom design is one of the most exciting rooms to change, for a few different reasons. But perhaps the most important reason of all is because even seemingly small changes can prove to have the most positively dramatic impact. Even something as simple as switching out taps and knobs from brushed chrome to plated gold can make a bathroom feel fresh and new. Adding in splashes of colour through towels, soap and toothbrush holders, and even plants can make the entire bathroom really shine, and the pops of colour can make all the difference between a generic bathroom and a bathroom with a little extra “wow” factor.

The statement features in the bathroom are stunning

Strong bathroom design these days is all about harnessing the power of statement features and pieces to take the bathroom to the next level. Adding an organic stone bath tub against a glass wall or large window overlooking lush greenery or any other type of unforgettable view, for instance, can easily make the bathroom a favourite room in the entire house. The same can be said for waterfall shower heads, double sink vanities, and smart mirror and lighting options. All these seemingly simple statements are just a few examples of how statements in bathroom design can prove to be the most stunning points in the home.

The overall layout of the bathroom is very deliberate

Again, unlike other rooms in the home, bathrooms are not so easily switched around. This means that, during the bathroom design process, there is a lot of meticulous planning to ensure that the space in the bathroom is used to its utmost capability. Ultimately, the goal is to create a bathroom that is functional and pleasant, and these days there is a rising trend that wants the bathroom to also be a statement room in the home, a point of simultaneous awe and relaxation. Bathroom design is not easy to perfect; it demands hard work and determination. But at the end of the day, it is also one of the most rewarding spaces once you have finally finished the project and it has all come together to create your dream bathroom.

The Pros and Cons of the Cyber Reality in Our Lives: Technology, Its Differing Aspects and Demanding Impositions

The technological developments of today’s world are simply breathtaking and in some occasions, quite hard to keep up with. Regardless, no intelligent human being can claim that today’s modern life would be possible without technology. As options emerge and capabilities grow stronger, technology will become an even more important subject for all in the years to come. In today’s consumer world, anything and everything, ranging from installing apps on a smartphone to downloading software to remove virus from mac is considered to be technological efforts but those with a better idea about the issue are aware of the total transformation that is taking place currently. Every aspect of human life is being targeted and renovated with new technologies, which raises attention to potential gains and risks associated with the process. Today’s inquiring mind therefore needs to develop a strategy to be able to cope with such change and pressure to live a productive and safe life. 

Along with the emergence of the technology age, came the issues of data creation storage and security, which have all become major issues of modern life today. Even the highest-level executives such as Tim Cook of Apple are aware of the complications surrounding the subject as he went onto address the issue at the International Conference of Data Protection and Privacy Commissioners this October. Referring to “data industrial complex”, the Apple CEO voiced his concerns over how personal data is being weaponized against individuals with “military efficiency”. By congratulating the nations of Europe, Singapore, Japan, Brazil and New Zealand for taking bold steps to protect their citizens’ privacy rights, he also urged other nations, including the United States, to follow their footsteps and take immediate action. According to Cook, the right of minimizing the data collection process, the right to knowledge, access and security should all be included in a far more comprehensive privacy law in the US to preserve and respect human values. 

Naturally, the cyber age brought about its own cyber realities and unfortunately cyber attacks and terrorism have both been issues of serious concern for the American public. The rising tensions in the Middle East between Israel and Iran have necessitated the American state, military and society to pay more attention to the region and Facebook’s recent discovery of more than Iranian operated 82 pages, groups and persons targeting American and British people rightfully made the headlines. Disguising themselves as US or UK citizens, the persons behind these accounts “posted about politically charged topics such as race relations, opposition to the President, and immigration” according to Facebook’s Head of Cybersecurity, Nathaniel Gleicher. Through pages such as “Wake Up America”, “No Racism No War” and “Thirst for Truth”, the disinformation campaign frequently targeted the US president while several events were also organized and promoted through such pages. Following the accusations of political involvement in the US General Elections of 2016, the Facebook cybersecurity team adopted a new strategy to deal with possible consequences, including the initiation of a “War Room” to monitor user activity. 

In conjunction with the Iranian efforts, speculations regarding another wave of cyber Russian interference in American elections resurfaced recently, leading the Justice Department to begin a new investigation prior to the Midterms to be held in November. Upon further investigation, it was discovered that “Project Lakhta” was being used for such efforts while the financial support for the project came from a company titled “Concord” which is being controlled by a Russian multi-billionaire, Yevgeny Prigozhin, working in close proximity to Vladimir Putin. Much like their Iranian peers, the members of the Project disguise and introduce themselves as American citizens to engage into political discussion through Facebook and Twitter and post sensitive and provocative content. Using virtual private networks and local American email accounts, such users hide their original locations in Saint Petersburg and reach thousands of users through direct contact by private messages and profile posts, or by advertisements in their feeds. The American government is very well aware of the consequences of yet another political scandal involving Russia and thus the Justice Department’s recent investigation has been heralded as a constructive strategy to preserve democratic values in America. 

What can be done with dermal fillers

When people think “dermal fillers” they often just associate it with Botox. However, they are two different injectables. Botox essentially freezes your muscle in place, lifting it permanently; whereas dermal fillers – as the name suggests – adds fillers under the skin to plump it up and give it a more youthful appearance or to minimize the appearance of wrinkles and other imperfections. 

Combating wrinkles with fillers

As mentioned, dermal fillers help fight wrinkles by filling up empty spaces under the skin. Some newer formulas encourage collagen production. However, fillers are not permanent and often need to be touched up every 6 months to 2 years as the organic matter is slowly absorbed by the body and this speed is determined by your body’s metabolism. 

Get your Jenner or Jolie lips

Dermal fillers can also be injected into the lip to give it a fuller appearance. Angelina Jolie and Kylie Jenner are two iconic celebrities who have glamorized big sensual lips. Along with the help of social media, namely Youtube and Instagram, full lips have taken the world by storm. Those with thin lips are able to change up their look without fear of being judged as it is increasingly one of the more popular alterations that people do.

A permanent smile

There are two kinds of mouths in the world – upturned and downturned. Naturally, for aesthetic reasons, many prefer the upturned look. However, not everyone is born with a choice. But you are able to literally turn that frown upside down with fillers. What this does is instantly brighten up your face and give you a more appealing and angelic look. 

Improve the appearance of scars

Likely a surprising one, but fillers are also able to help those with recessed scars and minimize its appearance. This is especially helpful to those with acne scarring, as the deep pock-marked appearance on one’s face does not do much in the self esteem department for anyone. While doctors warn their patients that they will never achieve the baby smooth skin texture, the results are evident. 

Give you back your youth

Take a look at a child’s face – the appeal is that they are plump and certain fleshiness is associated with youth, such as around the forehead, cheeks and eye sockets. There is a reason why the Koreans are obsessed with a makeup trend called “aegyo sal” where makeup is applied to enhance eye bags. This look is synonymous with “cute” as it does give the face a more youthful appearance. Fillers can be used to enhance this phenomenon or simply filling out the areas that is sagging with age. 

The best part about dermal fillers is that they are reversible. If you no longer feel comfortable with the work done, you can easily receive an injection to dissolve the filler immediately. Furthermore, fillers have a relatively short recovery time and if the bruising or swelling remains for more than two to three days, it is time to call your doctor. Normal healing time should be anywhere from a few hours to a day at most. With such a short window of recovery time, coupled with the various benefits and enhancements dermal fillers can give, it is no wonder it is increasingly popular with the masses. 

Studying overseas the ultimate preparation tool for career thereafter

Education is one of the pillar industries in all the world, shaping and fine-tuning the minds of eager learners time and again. There are many, many experiences and opportunities that students are given that can prove to be some of the biggest lessons they will ever learn, as well as the most enjoyable of times as well. Studying overseas is one of those experiences. When a student gets the chance to study abroad, they are not only engaging in a different learning experience, but they are also experiencing perhaps the ultimate preparation tool for their career after their studies have been successfully completed. 

Knowing what you want from your first steps towards your career

Regardless of if the career goal straight out of university is to apply for real estate internships, or to launch into your own business idea (or any other manner of possible career trajectories, for that matter), there is power in having even the slightest idea of where you want to go and what you want to do once graduation comes. This is fundamentally important to your movements going forward, because it gives you the chance to understand what you want from life, and how you plan to get there.

Using overseas study as a stepping stone to those first career steps

Being a higher education student is always something of a challenging experience, and it can be difficult to know what you want. Studying overseas can be a fantastic way to help you figure it all out, because by jumping into a new experience, in a new part of the world, you are essentially putting out into the world that you are ready for whatever comes next. Additionally, a new environment often comes hand in hand with a fresh perspective; looking at your circumstances and passions with a new set of eyes can help you understand what you want from your career, and from life in general.

Understanding that studying abroad is real-life experience with an edge 

So many students have little real-life experience outside of their classroom when they graduate. However, overseas study arms you with a unique edge that puts you ahead of the competition. Having studied abroad makes you stand out to potential employers in ways that students who have not had the experience themselves can understand. If potential employers see that you have studied abroad, they are curious, they want to know what drove you to do something new in a challenging time of your life, how you found the overall experience after the fact, and what you learned from it. 

Real-world experience has a way of teaching us things that classrooms never can, and employers are always eager to take on employees that understand that, and are willing and able to continue working with that mindset. This is especially true the deeper and further we dive into the digital age, where everything is set upon the reaches of digitalisation and technology, and the professional landscape becomes more competitive. Employers want to know that you can step out of your comfort zone, and that you are willing to take on new experiences, even if they are unfamiliar to you at first.

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